Ashika is a designer who writes and a writer who designs\u2014depending on the day, sometimes both. Her work balances user needs with business goals, but she\u2019ll always pick retention over empty clicks. At WordCamp Pokhara 2025, she\u2019s bringing her thoughts on \u201cUn-Designing\u201d\u2014a mindset that\u2019s helped her and her teams deal with creative overwhelm, vague feedback, and feature creep. She\u2019s passionate about designing with intention, removing what no longer serves the user, and keeping interfaces (and ideas) clean. Beyond her day-to-day work, she documents her journey on Medium, reflects on design history, and watches how AI is reshaping how we build and think.<\/p>\n","protected":false},"excerpt":{"rendered":"
Ashika is a designer who writes and a writer who designs\u2014depending on the day, sometimes both. Her work balances user needs with business goals, but she\u2019ll always pick retention over empty clicks.<\/p>\n","protected":false},"author":17479592,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_user_name":"youskye","footnotes":""},"speaker_group":[63,65],"class_list":["post-1979","wcb_speaker","type-wcb_speaker","status-publish","hentry","wcb_speaker_group-conference-day","wcb_speaker_group-nepal"],"jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"avatar_urls":{"24":"https:\/\/secure.gravatar.com\/avatar\/5907a42ff4c4c4997d3652b260fb21bfe3f93cc568fa98f05e868b819da00cfb?s=24&d=blank&r=g","48":"https:\/\/secure.gravatar.com\/avatar\/5907a42ff4c4c4997d3652b260fb21bfe3f93cc568fa98f05e868b819da00cfb?s=48&d=blank&r=g","96":"https:\/\/secure.gravatar.com\/avatar\/5907a42ff4c4c4997d3652b260fb21bfe3f93cc568fa98f05e868b819da00cfb?s=96&d=blank&r=g","128":"https:\/\/secure.gravatar.com\/avatar\/5907a42ff4c4c4997d3652b260fb21bfe3f93cc568fa98f05e868b819da00cfb?s=128&d=blank&r=g","256":"https:\/\/secure.gravatar.com\/avatar\/5907a42ff4c4c4997d3652b260fb21bfe3f93cc568fa98f05e868b819da00cfb?s=256&d=blank&r=g","512":"https:\/\/secure.gravatar.com\/avatar\/5907a42ff4c4c4997d3652b260fb21bfe3f93cc568fa98f05e868b819da00cfb?s=512&d=blank&r=g"},"_links":{"self":[{"href":"https:\/\/pokhara.wordcamp.org\/2025\/wp-json\/wp\/v2\/speakers\/1979","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pokhara.wordcamp.org\/2025\/wp-json\/wp\/v2\/speakers"}],"about":[{"href":"https:\/\/pokhara.wordcamp.org\/2025\/wp-json\/wp\/v2\/types\/wcb_speaker"}],"author":[{"embeddable":true,"href":"https:\/\/pokhara.wordcamp.org\/2025\/wp-json\/wp\/v2\/users\/17479592"}],"replies":[{"embeddable":true,"href":"https:\/\/pokhara.wordcamp.org\/2025\/wp-json\/wp\/v2\/comments?post=1979"}],"version-history":[{"count":2,"href":"https:\/\/pokhara.wordcamp.org\/2025\/wp-json\/wp\/v2\/speakers\/1979\/revisions"}],"predecessor-version":[{"id":2128,"href":"https:\/\/pokhara.wordcamp.org\/2025\/wp-json\/wp\/v2\/speakers\/1979\/revisions\/2128"}],"sessions":[{"embeddable":true,"href":"https:\/\/pokhara.wordcamp.org\/2025\/wp-json\/wp\/v2\/sessions\/1981?_embed=1&context=view"}],"wp:attachment":[{"href":"https:\/\/pokhara.wordcamp.org\/2025\/wp-json\/wp\/v2\/media?parent=1979"}],"wp:term":[{"taxonomy":"wcb_speaker_group","embeddable":true,"href":"https:\/\/pokhara.wordcamp.org\/2025\/wp-json\/wp\/v2\/speaker_group?post=1979"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}