As a marketing professional working on a WordPress product, collaborating with designers is not just a task\u2014it\u2019s a daily necessity. While both teams are creative in their own right\u2014one crafting compelling messaging, the other shaping visual impact\u2014true success only happens when these two forces align.
In this lightning talk, I\u2019ll share real-life experiences of working closely with design teams to deliver high-impact campaigns, blogs, and sales promotions. I\u2019ll discuss the common red flags that arise when marketers and designers aren\u2019t in sync, and how I\u2019ve addressed them by introducing clearer workflows, role boundaries, automation for banner creation, and transparent communication practices.
<\/p>\n\n\n\n
This session is for anyone\u2014marketer, designer, team lead, or founder\u2014working in small to mid-sized WordPress businesses who wants to streamline cross-team collaboration, reduce conflict, and maximize creative output. I\u2019ll also suggest how a design team can be structured for small teams to function efficiently alongside marketing\u2014without stepping on each other\u2019s toes. Let\u2019s dive into the real-world practices that move teams from misaligned to magical.<\/p>\n","protected":false},"excerpt":{"rendered":"
In this lightning talk, I\u2019ll share real-life experiences of working closely with design teams to deliver high-impact campaigns, blogs, and sales promotions.<\/p>\n","protected":false},"author":17669709,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1749878100,"_wcpt_session_duration":900,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[1744],"footnotes":""},"session_track":[72],"session_category":[70],"class_list":["post-1887","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-hall-1","wcb_session_category-lightning-talk"],"jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"session_date_time":{"date":"June 14, 2025","time":"11:00 am"},"session_speakers":[{"id":"1744","slug":"mumtahina-faguni","name":"Mumtahina Faguni","link":"https:\/\/pokhara.wordcamp.org\/2025\/speaker\/mumtahina-faguni\/"}],"session_cats_rendered":"Lightning Talk","_links":{"self":[{"href":"https:\/\/pokhara.wordcamp.org\/2025\/wp-json\/wp\/v2\/sessions\/1887","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pokhara.wordcamp.org\/2025\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/pokhara.wordcamp.org\/2025\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":1,"href":"https:\/\/pokhara.wordcamp.org\/2025\/wp-json\/wp\/v2\/sessions\/1887\/revisions"}],"predecessor-version":[{"id":1888,"href":"https:\/\/pokhara.wordcamp.org\/2025\/wp-json\/wp\/v2\/sessions\/1887\/revisions\/1888"}],"speakers":[{"embeddable":true,"href":"https:\/\/pokhara.wordcamp.org\/2025\/wp-json\/wp\/v2\/speakers\/1744"}],"author":[{"embeddable":true,"href":"https:\/\/pokhara.wordcamp.org\/2025\/wp-json\/wporg\/v1\/users\/faguni22"}],"wp:attachment":[{"href":"https:\/\/pokhara.wordcamp.org\/2025\/wp-json\/wp\/v2\/media?parent=1887"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/pokhara.wordcamp.org\/2025\/wp-json\/wp\/v2\/session_track?post=1887"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/pokhara.wordcamp.org\/2025\/wp-json\/wp\/v2\/session_category?post=1887"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}