Invisible Design Decisions: Understanding the ‘Why’ Behind Every Design Choice

Aasika Neupane

This session is for designers struggling with creative paralysis due to vague client feedback. Learn the art of “Un-Designing” — a skill that helps you confidently remove unnecessary elements. At the beginner level, it’s about simplifying visual clutter and making smarter design choices. However, as you grow, this mindset evolves into a crucial tool in product development, helping you evaluate which features add value and which ones hinder user experience.

We’ll explore a 5-step framework, supported by proven design principles, demonstrating how “Un-Designing” becomes an essential skill as you progress through your career, from simplifying designs to making impactful decisions about feature removal. This skill isn’t just for beginners; it’s a mindset that scales with you, helping you design smarter, not harder, at every stage of your career.