As a marketing professional working on a WordPress product, collaborating with designers is not just a task—it’s a daily necessity. While both teams are creative in their own right—one crafting compelling messaging, the other shaping visual impact—true success only happens when these two forces align.
In this lightning talk, I’ll share real-life experiences of working closely with design teams to deliver high-impact campaigns, blogs, and sales promotions. I’ll discuss the common red flags that arise when marketers and designers aren’t in sync, and how I’ve addressed them by introducing clearer workflows, role boundaries, automation for banner creation, and transparent communication practices.

This session is for anyone—marketer, designer, team lead, or founder—working in small to mid-sized WordPress businesses who wants to streamline cross-team collaboration, reduce conflict, and maximize creative output. I’ll also suggest how a design team can be structured for small teams to function efficiently alongside marketing—without stepping on each other’s toes. Let’s dive into the real-world practices that move teams from misaligned to magical.