Quality content in any type of website can have a huge impact on the mind of the reader. So my topic will discuss the essentiality of having such powerful & influential content that can be both useful and provide valuable information at the same time. Also, we face a number of common hurdles while creating content for a website, so my chosen topic will briefly discuss those challenges and also how to overcome them. Finally, I will share some quick tips and tricks related to smart content management & marketing. Then I will end the presentation with some fun facts & blog writing tips that would surely help anyone wanting to pick up content writing as their career.